Article The Art of Selling Live: How to Win Over Your Audience and Close More Deals

The art of selling live can take time to master, but with the right approach, you can win over your audience and close more deals. This blog post will explore some key strategies for success for utilising video calls to effectively communicate the value of your product or service. Whether you're a salesperson, entrepreneur, or business professional, understanding the art of selling live will help you to more effectively engage with potential customers and close more deals.

In today's competitive marketplace, it's more important than ever to be able to connect with your audience and close more deals. Whether you're a sales professional, an entrepreneur, or a small business owner, this blog will provide you with valuable insights and strategies to help you win over your audience and achieve your sales goals. From understanding your target market to mastering the art of persuasion, we'll cover everything you need to know to become a successful live seller. So let's dive in and start learning how to master the art of selling live!

What is live selling?

Live selling is a method of conducting sales through real-time video conferencing. This type of selling is done through a video call, where the customer can see and interact with the product or service being sold in real-time. It allows businesses to connect with potential customers in a more personal and interactive way. 

During a live video call, a salesperson can showcase products or services, answer questions, and provide demonstrations in real-time. This can help to build trust and credibility with potential customers, as they can see the product or service in action and ask questions in real-time.

Live video selling can be used for a variety of products and services, including clothing, beauty products, home decor, and more. It can also be used for services such as coaching, consulting, or real estate.

One of the main advantages of live selling via video call is that it allows businesses to connect with potential customers from anywhere in the world, making it a great option for businesses with a global customer base. Additionally, it can be a cost-effective way to reach a large number of potential customers, as it eliminates the need for in-person sales calls or events.

Traditional selling vs. live selling

In today's fast-paced and ever-changing digital age, the way we sell products and services has evolved significantly. Traditional selling methods, such as door-to-door sales and telemarketing, are slowly being replaced by newer and more innovative ways of reaching customers, such as live selling.

Live selling involves using video calls to connect with customers in real-time. This allows businesses to showcase their products or services in a more engaging and interactive way, which can help to increase conversions and boost sales.

One of the biggest advantages of live selling is that it allows businesses to build trust and credibility with their customers. By interacting with them in real-time, businesses can answer questions, address concerns, and demonstrate the value of their products or services. This can help to build a deeper connection with customers and increase the likelihood of them making a purchase.

Another advantage of live selling is that it allows businesses to reach a wider audience. With traditional selling methods, businesses are often limited by geography and can only reach customers within a certain area. With live selling, businesses can reach customers all over the world, which can help to increase their customer base and boost sales.

Additionally, live selling can be a more cost-effective way of reaching customers. Traditional selling methods often require significant investment in marketing and advertising, whereas live selling can be done at a fraction of the cost. This can be especially beneficial for small businesses or startups that may not have the budget for traditional marketing methods.

Despite the many advantages of live selling, it is not without its challenges. One of the biggest challenges is that it requires businesses to have a strong online presence and a good understanding of how to use social media platforms effectively. Businesses also need to have a good internet connection and the right equipment to ensure that their calls or videos are of high quality.

Live selling is an innovative and effective way for retail businesses to connect with customers and boost sales. While it does have its challenges, it offers a number of advantages over traditional selling methods, including building trust and credibility with customers, reaching a wider audience, and being more cost-effective. With the increasing popularity of live streaming and social media, it is a method that businesses should consider incorporating into their sales strategies.

How does Gumstack help you?

Gumstack is the ultimate solution for seamless one-on-one conversations on your website. It allows your customers to easily connect with you whenever they need assistance, without having to navigate away from your website. With Gumstack, you can integrate video calling on your website or app in just five minutes, giving your customers the opportunity to showcase your products, assist with their purchase, or resolve issues faster. 

Gumstack is powerful tool comes equipped with a range of features:

  1. Shared Inbox - Shared inboxes are becoming increasingly popular for teams that need to manage multiple customer interactions. A shared inbox allows multiple team members to access and respond to messages using a single WhatsApp number, which can be a great way to streamline customer service and ensure that inquiries are answered in a timely manner. When multiple agents have access to the same inbox, they can collaborate on customer interactions and ensure that no inquiry goes unanswered.
  2. Group assignment - As a retail business owner or manager, one of the most important aspects of customer service is ensuring that calls and conversations are directed to the right team or agent. This not only ensures that the customer's needs are met efficiently and effectively, but it also helps to maintain a positive reputation for your company. One way to achieve this goal is by using a group assignment tool. Create groups for different teams and assign relevant queries to the right team.
  3. Calendar - By utilising the calendar, you can streamline the process of live selling and ensure that your team is always on top of their work. Easily manage your team's schedules and availability. By keeping track of who is available when, you can ensure that you are always assigning tasks to the right people and that your team is not overworked or underutilised. It allows you to book meetings only during your office hours only.
  4. Call recording - It's important to ensure that your customer service agents are providing the best service possible. One way to do this is by using previous call recordings to train and improve the skills of your agents. By reviewing these recordings, you can identify areas where agents may need improvement, such as communication techniques or problem-solving skills.
  5. Reminders - Keep your schedule organised and never miss a call again with Gumstack’s reminder feature. Our system sends notifications before every scheduled call, ensuring that you are prepared and ready to take on any incoming calls. With these timely reminders, you'll have peace of mind knowing that your calls will never go unanswered and your appointments will always run smoothly. Say goodbye to confusion and missed opportunities, and hello to a more efficient communication process.
  6. Scheduling - With the scheduling feature, you'll never miss an opportunity to connect with potential clients or customers. Our system allows your customers to schedule callbacks for times when you're unavailable, so you can continue to build relationships and grow your business even outside your office hours. Plus, our automatic contact capture system ensures that you'll have all the necessary information to follow up with your leads.
  7. Dashboard - It helps businesses monitor response times and improve the overall customer experience. With a dashboard, businesses can track key metrics, such as customer satisfaction, response times, and customer engagement, to identify areas where they need to improve. By monitoring these metrics, businesses can quickly identify and address any issues that may be impacting customer satisfaction.

Benefits of live selling via video calls

As the world becomes increasingly digital, more and more businesses are turning to video calls as a way to connect with customers and sell their products or services. And it's no wonder - video calls offer a host of benefits that can help businesses of all sizes and types to grow and thrive. Here are just a few of the benefits of using video calls to sell your products or services:

Increased Convenience: Video calls have revolutionised the way we do business by providing increased convenience for both businesses and customers alike. The ability to connect with customers from anywhere in the world at any time has opened up new opportunities for businesses to expand their customer base and increase sales. No longer do businesses have to rely on in-person meetings or travel to reach new customers, video calls have made it possible to connect with anyone, anywhere. This has not only made it easier for businesses to expand their reach but also for customers to access the products and services they need without having to leave their homes. With video calls, businesses can now connect with customers on a global scale, providing them with the convenience they need to make informed decisions and purchase products and services.

Improved Communication: Effective communication is crucial for any business, and with the advancements in technology, it has become even easier to connect with your customers in real-time. One of the most significant benefits of video calls is the ability to better understand your customers' needs and tailor your sales pitch accordingly. In the past, communication with customers was often limited to phone calls or emails, which could be time-consuming and not always effective. With video calls, you have the opportunity to see and hear your customers directly, giving you a better understanding of their concerns and needs.

Cost Savings: When it comes to conducting business, one of the most significant expenses can be the cost of travelling to meet with customers. From transportation to lodging and other associated costs, the expenses can add up quickly. However, with the advent of video conferencing technology, businesses can now save money on these expenses by conducting meetings remotely. Video calls are not only a cost-effective alternative to traditional in-person meetings, but they also offer a number of other benefits. For example, video calls allow you to connect with customers in different parts of the world, eliminating the need for expensive travel. Additionally, video calls can be scheduled at a time that is convenient for both parties, 

Increased Productivity: One of the biggest advantages of using video calls for communication is the ability to increase productivity. With video calls, you can multitask and make the most of your time. Instead of just being stuck in a single call for an extended period, you can schedule multiple video calls back-to-back and still have time to work on other tasks in between calls. This allows you to be more productive and get more done in less time.

Increased Flexibility: In today's fast-paced world, time is a precious commodity. Customers are busier than ever and it can be difficult to schedule in-person meetings or phone calls that align with everyone's schedules. This is where video calls come in. They offer a solution that allows for increased flexibility in scheduling, making it much easier to connect with customers and close sales. Video calls allow you to schedule meetings at a time that is convenient for both you and the customer. This means that you can connect with customers who may be located in different time zones or who have busy schedules. It also allows for more flexibility in terms of location, as you can conduct video calls from anywhere with an internet connection.

\ Build Community: Creating a sense of community around your business is crucial for building brand loyalty and driving repeat business. One effective way to do this is through the use of video calls. By engaging with customers through video calls, you can create a sense of connection and community that is vital for building lasting relationships with your customers.

Strategies to sell live effectively

Here are some strategies to help you sell via video call:

Be prepared: Before the call, make sure you have all the information you need to answer any questions the customer may have. This includes product or service details, pricing, and any other relevant information.

Make a good first impression: Your appearance and demeanour during the call are just as important as the information you present. Dress professionally and make sure your background is clean and well-lit.

Listen actively: Listen to the customer's needs and concerns, and tailor your pitch to address them. Show that you understand their needs and that you have a solution to offer.

Use visual aids: Use screen sharing or other visual aids to show the customer your product or service in action. This can help them visualise how it will benefit them.

Follow up: After the call, follow up with the customer to ensure they have all the information they need and to see if they have any further questions. This shows that you are committed to providing excellent customer service.

By following these strategies, you can effectively sell your products or services via video call and build strong, long-lasting relationships with your customers.

In conclusion, the art of selling live is a complex and dynamic process that requires a combination of skills, strategies, and techniques. It is all about understanding your audience, building trust and rapport, and delivering a compelling message that resonates with their needs and desires. To succeed in live selling, you need to be prepared, confident, and adaptable, and always be ready to adjust your approach based on the feedback and reactions of your audience. Whether you are selling products, services, or ideas, the key is to focus on the value that you can bring to your customers and to be authentic and genuine in your interactions. With the right mindset, skills, and tools, you can win over your audience and close more deals, and achieve the success you desire in your business.